Blog / Social media
Best Time to Post Reels in Nepal: Find Your Hours
There is no magic hour for every shop. Learn how to find the best time to post Reels and TikToks for your own customers in Nepal, with a simple 2-week test.
Every business owner asks the same question: "What time should I post?" You will find many lists online that promise one perfect hour. The truth is simpler. The best time is when your own customers are on their phones. A shop in Kathmandu and a cafe in Pokhara do not have the same customers, so they do not have the same best hour.
This guide gives you a way to find your hours with your own numbers. It takes two weeks and costs nothing.
Why a "perfect time" does not exist
Think about who buys from you. A student orders clothes late at night after classes. An office worker in Lalitpur checks Instagram on the bus or at lunch. A mother may scroll after the children sleep. Each group opens the app at a different time.
The apps also change how they show videos. A Reel is not only shown in the first minutes after you post. It can be shown to new people for days. So do not worry about posting at exactly the right minute. Aim for the right part of the day.
Start with three simple guesses
Before you test, pick three time slots based on your customers' daily life in Nepal:
- Morning: before the office or school starts.
- Lunch or afternoon: when people take a break.
- Evening: after work, when many people are home with their phones.
These are only starting points. Your test will tell you which one is real for your page.
A 2-week test you can do
Week 1: try the three slots
Post a Reel in each slot on different days. Keep the type of video similar, for example a product showing or a customer question answered. If one video is a big offer and another is a boring photo slideshow, you will not learn anything about time.
Week 2: repeat and compare
Post again in the same slots. Now each slot has two videos, which is a fairer comparison.
What to write down
Make a small table on paper or in your phone. For each video, write the day, the time, the number of views after 24 hours, and how many people sent a message or asked the price on WhatsApp. Messages matter more than likes. A like does not pay your rent.
Check your own page insights
Instagram, Facebook and TikTok business or creator accounts show when your followers are most active. Open the insights or analytics section and look for the follower activity chart. Use it as a clue, then confirm it with your test. If the chart says evening and your evening videos get the most messages, you have your answer.
Times that change in Nepal
Your best hour can shift during the year. Around Dashain and Tihar, people shop, travel to their villages and spend more time with family. Many are online during the day while they wait or rest, and offers get more attention. During exams, students are less active. Watch your numbers again after any big festival, and adjust.
Load-shedding and internet problems in some areas can also change when people watch. If many of your customers are outside the Valley, ask them when they usually see your posts.
Ask your customers directly
This is the most honest method. When someone orders on WhatsApp, ask: "Where did you see us, and at what time of day do you usually use Instagram or TikTok?" Ten answers will teach you more than any list from another country.
Post at the same time, then keep it regular
Once you know your best slot, keep it steady. Followers get used to seeing you at a certain time. More important than the hour is that you post often and that every video is worth watching. A well-made Reel at a so-so time will beat a weak Reel at the perfect time.
If making enough videos is your real problem, you do not have to edit them yourself. Send your clips to our video editing service and we will cut them into Reels with captions, ready to post at your chosen time.
A quick checklist
- Pick three time slots: morning, afternoon, evening.
- Post similar videos in each slot for two weeks.
- Write down views after 24 hours and WhatsApp messages.
- Compare with your follower activity chart.
- Keep the best slot and test again after Dashain or Tihar.
Need videos to post? Send your clips on our video editing page, or book a creator to film for you on the production page. When a video works, you can push it to more local customers with ads boost.
