Blog / Reels
How to Make Reels for Your Nepali Business
A simple 7-step plan to plan, shoot, edit and post Reels that bring customers to your shop, even if you have never made a video before.
Most Nepali shop owners know they should be posting Reels. Fewer know where to start. The good news: a Reel that sells does not need a studio, a big team or a viral dance. It needs a clear idea, steady footage and a simple edit. Here is the plan we use with the businesses we work with in Kathmandu.
1. Decide what the Reel should do
Pick one goal before you pick up the phone. A Reel can bring new people to your page, make people trust you, or push people to message you on WhatsApp. If you try to do all three, it does none of them well.
- Get noticed: show something surprising or useful in the first two seconds.
- Build trust: show your product being made, packed or used by a real customer.
- Get messages: show the product, say the offer, and end with "WhatsApp us".
2. Pick an idea your customers already care about
Look at the questions customers ask you every week. Each one is a Reel. "Is this real leather?" "How long does delivery to Pokhara take?" "How do I wash this?" Answering a real question on camera is easier than inventing a trend, and the people who watch are already interested in buying.
3. Write a hook for the first two seconds
People decide to stay or scroll almost at once. Start with the result, the problem or the question, not with your logo or "Hello everyone".
"This momo cart sells 300 plates a day. Here is how it is set up."
Put the same words on the screen as text. Many people watch with the sound off.
4. Shoot it with the phone you have
Good footage comes from light and stability, not from an expensive camera.
- Hold the phone upright (9:16) and shoot near a window or outdoors.
- Clean the lens with your shirt before you start. It matters more than you think.
- Use a stand, a stack of books or both hands against your body so the shot does not shake.
- Film each shot for 3 to 5 seconds. You will cut most of it anyway.
- Record your voice close to your mouth, away from the traffic.
5. Keep the edit tight
A first Reel works best at 15 to 30 seconds. Cut every pause, change the shot every two or three seconds, add large readable captions in Nepali or English (whichever your customers use), and use music quietly under your voice. Remove anything that does not help the viewer understand or want the product.
If editing is the part you dislike, that is exactly what our video editing service is for: you send the raw clips and we send back a finished Reel.
6. Post it properly
- Write a caption that says what the product is, the price range or "DM for price" if you prefer, and how to order.
- Add your location, such as Kathmandu, Lalitpur or Pokhara, so nearby people find you.
- Use a few specific hashtags about the product and the place, not twenty general ones.
- Reply to every comment in the first hour. It tells the platform people are interested.
7. Look at the numbers, then make the next one
After two or three days, check how many people watched, how many stayed to the end and how many messaged you. The Reel that brings messages is the one to repeat, with a new product or a new question. Post twice or three times a week before you worry about anything fancier.
Want a creator to shoot it for you? Our video production service lets you choose creators in Kathmandu to shoot and present your product. And once a Reel works, you can put a little ad budget behind it with ads boost.
The short version
- One goal per Reel.
- Answer a question your customers really ask.
- Hook in the first two seconds.
- Good light and a steady phone.
- 15 to 30 seconds, captions on screen.
- Clear caption, location, a way to order.
- Check what worked and repeat it.
Not sure where to begin? Message us on WhatsApp and tell us what you sell. We will suggest your first three Reel ideas.
