Blog / Video editing
7 Things to Send Your Video Editor
Send these seven things with your raw clips and your editor can deliver a finished video on the first try, with fewer rounds of changes.
Most slow edits are not slow because of the editing. They are slow because the editor has to guess. A clear brief at the start saves days of messages later. Before you hand over your clips, send these seven things.
1. All the raw clips, in one folder
Send everything you filmed, not only the best takes. Name the folder with the product or topic. If a clip is the one that must open the video, say so in the file name.
2. The goal of the video
One sentence is enough: "Get people to order the new winter jacket" or "Show customers how our service works." The goal decides what stays and what is cut.
3. Where it will be posted
Instagram Reels, TikTok, Facebook and YouTube Shorts all use vertical video, but each has its own safe areas for captions. YouTube or a website banner may need a horizontal one. Tell the editor the platform and the length you want.
4. The words that must appear
Send the exact product name, offer, phone number or WhatsApp number and any price you want shown. Typing a number from memory is how mistakes reach the final video.
5. Your logo and brand colours
A transparent PNG logo and your main colours keep every video looking like it comes from the same business.
6. One or two videos you like
A link to a video with the pace, music or captions you want is worth a page of description. Say what you like about it, for example "the quick cuts" or "the big yellow text".
7. Music and language preferences
Do you want Nepali, English or both in the captions? Do you have a song you are allowed to use, or should the editor choose music that is safe to publish? Say so at the start.
Ready to try? Upload your clips on our video editing page. New business and brand accounts get their first edit free, and you can see all packages on the pricing page.
